We are not
Just Selling You a Machine.
We're welcoming you into something that started in 1988 — and was built to last a lifetime.
The Story
It Started With Jan.
In 1988, Jan opened the doors of Pins & Needles in Middleburg Heights, Ohio with one simple belief — that every sewist deserves real guidance, real expertise, and someone who genuinely cares about helping them find the right machine.
For over 35 years she built something rare. Not just a store — a community. A place where beginners felt welcome, where experienced sewists came back again and again, and where no one ever left without exactly the help they came for. Customers drove hours to see her. Some still fly in today.
Her son Connor saw what she had built and knew the world needed more of it.
So he picked up a camera, sat down with his mom, and started sharing her with the world. Sew It Online is that vision — taking 45 years of Jan's knowledge, warmth, and love for the craft and bringing it to every sewist, everywhere, no matter where they live or what time it is when inspiration strikes.
Two names. One family. One mission.
What 45 Years Looks Like
45+ Years
of combined industry knowledge
5 Technicians
with over 100 years of combined repair expertise
Free Shipping
on all orders over $100 to the 48 contiguous states
A Real Store
come see us in Middleburg Heights, Ohio
We're With You Long After The Box Is Opened.
Buying a machine is just the beginning. We've seen too many sewists bring a beautiful machine home only to feel lost the moment they unbox it. That's never going to happen to our customers.
Every machine purchase comes with free usage classes for life — online, on demand, available any time you need them. Whether you're just building confidence with your new machine or ready to master quilting, garment making, or embroidery, we're here every step of the way through live webinars, instructional videos, and real phone support.
And if something ever goes wrong? Our team of five technicians — with over 100 years of combined repair expertise — is ready to help. We'll troubleshoot with you over FaceTime or Zoom and make sure your machine is taken care of.
Buy With Complete Confidence
30-Day Hassle-Free Exchange
Not quite the right machine? Exchange it for one of equal or higher value within 30 days — no questions asked.
6-Month Trade Up Policy
Outgrow your machine within 6 months? We'll give you 100% of what you paid toward your upgrade. We want you on the right machine, always.
Low Price Guarantee
Found it cheaper somewhere else? We'll match it. Our priority is making sure you get the best machine at the best price — every time.
Real Stories from Our Sewing Community
Join thousands of sewists who have found their dream machines and mastered new skills through our expert-led online classes. Whether you're threading your first needle or quilting a masterpiece, we're here to support every stitch.
"I learned more about my machine in 48 hours with Sew It Online than I did with my old machine in 10 years. The Box to Confidence course is unlike anything else out there."
"I was so overwhelmed trying to choose the right machine. I got on a call with their team and they walked me through everything — no pressure, just genuine help. I knew exactly what to buy before we hung up."
"The video demos made all the difference. I could actually see the machine in action before I bought it. No other store does that. I bought with complete confidence."
Your Sewing Journey Doesn't Stop At The Machine.
When you become a Sew It Online member you're not just getting access to content — you're joining a community of sewists from around the world who share the same passion, the same curiosity, and the same love for the craft that Jan has been nurturing since 1988.Inside the membership you'll find everything you need to keep growing, keep creating, and never feel stuck:
EpisodesMonthly projects that push your skills and keep you creating.
Stitch TipsQuick, practical techniques you can apply to any project
CoursesDeep-dive lessons built around the machines you own.
ChallengesFun, community-driven projects that push your creativity
Sew-A-Longsget live with Jan, ask questions, and be part of the moment
Live StreamsAsk questions, get answers, sew together in real time.
And moreNew content added every month.
