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Join the Sew What's Possible Challenge - on us

A free online experience with Jan that will completely change how you think about sewing. First we show you what's possible with today's modern machines it'll blow your mind. Then you get to do it yourself with a real project using techniques like applique, free motion quilting, decorative stitches, binding, and more.

IT'S ON US

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The Story

It Started With Jan.

In 1988, Jan opened the doors of Pins & Needles in Middleburg Heights, Ohio with one simple belief - that every sewist deserves real guidance, real. expertise, and someone who genuinely cares about helping them find the right machine. 

For over 35 years she built something rare. Not just a store - a community. A place where beginners felt welcome, where experienced sewists came back again and again, and where no one ever left without exactly the help they came for. Customers drove hours to see her. Some still fly in today.. Her son Connor saw what she had built and knew the world needed more of it 

So he picked up a camera, sat down with his mom, and started sharing her with the world. Sew It Online is that vision - taking 45 years of Jan's. knowledge, warmth, and love for the craft and bringing it to every sewist, everywhere, no matter where they live or what time it is when inspiration strikes. 

Two names. One family. One mission..

REAL SEWISTS

WHAT OUR CUSTOMERS ARE SAYING

4.9

Based on 1,200+ customer reviews

I called with a million.. questions and the team was so patient. I felt like I had a friend in the business.

  • Michelle K.

    Baby Lock owner

My machine arrived perfectly packaged and the setup video walked me through every step. I was sewing within an. hour of unboxing

  • Patricia W.

    Brother NQ owner

I've bought from big box stores before and always regretted it. SIO is just different - they actually care whether you love. your machine.

  • Carol J.

    Janome owner